Phloi is run by Phoenix. In this policy "Phloi", "I", "me" and "my" mean Phloi. I look after personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth). This policy covers phloi.com, the Phloi Letter, and the work I do for clients.
1. What I collect
- When you get in touch: your name, email, business name, Instagram handle if you give it, and what you tell me about your business.
- On the proposal page: your answers about your business, such as what is slowing it down, your revenue range, your targets and what you have tried.
- For the newsletter: your first name and email, and whether you open the emails and click the links in them.
- When we talk or work together: emails, messages, call and meeting notes, and billing details such as your business name, ABN, address, invoices and payments.
- Your customers' information: when you hire me, I work inside your business accounts, which hold your customers' details. See section 6.
I do not ask for sensitive information such as health details, so please leave it out.
2. How I use it
- To reply to you and prepare a proposal.
- To deliver the work you hire me for, and to invoice you.
- To send the free guide and the Phloi Letter, if you sign up.
- To improve this site and my services.
- To meet legal duties such as tax records.
3. Emails and the Phloi Letter
If you send an enquiry, I reply by email and may follow up about that enquiry. I only add you to the Phloi Letter if you sign up for it.
Every newsletter email says it is from Phloi and has an unsubscribe link. You can also reply and ask to be taken off. I act on it within five business days.
4. Who I share it with
I never sell your personal information. I share it only with the services I use to run Phloi, and only what they need:
- Netlify, which hosts this site and receives the forms on it.
- Beehiiv, which sends the Phloi Letter.
- My email, document, accounting and payment services.
- Tools we agree to use on your project.
- My accountant or lawyer when needed, and government agencies or courts when the law requires it.
Overseas storage. Most of these services store data outside Australia, mainly in the United States. I choose established providers with strong security, but their local laws may differ from Australian law.
5. Cookies and analytics
This site does not use analytics or advertising cookies. The host keeps basic technical logs, such as IP address and browser type, for security and fixing faults. The fonts load from Google Fonts, so Google sees your IP address when a page loads. The Phloi Letter records opens and clicks so I can see what is useful.
6. Your customers' information
When I build or run systems for you, I handle your customers' personal information on your behalf. I:
- use it only to deliver the work, and only as you instruct;
- keep it confidential and do not sell it or use it for my own marketing;
- keep my access secure and limited to what the work needs;
- tell you promptly if I become aware of a data breach that affects it;
- give up my access and delete any copies I hold when our work ends, unless you ask me to keep them or the law requires it.
Your business stays responsible for its own privacy policy and for having your customers' consent to contact them. My Terms explain this.
7. Keeping it safe and how long I keep it
I keep information in password protected accounts and take reasonable steps to protect it from misuse, loss and unauthorised access. I keep it only as long as I need it or the law requires. Invoices and payment records are kept for at least five years for tax. When I no longer need information, I delete it.
8. Seeing or fixing your information
You can ask what I hold about you, ask for a copy, ask me to correct it, or ask me to delete it. Email contact@phloi.com. I reply within 30 days and there is no charge.
9. Questions and complaints
If you have a question or a complaint about how I handled your information, email contact@phloi.com and I will reply within 30 days. If you are not happy with my answer, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
10. Changes
I update this policy when Phloi or the law changes. The current version is always on this page, with the date at the top.